Often times the email channel is under-managed and under-resourced within corporates, with underlying cost to serve & performance measures dominating the leadership conversations. Many organisations are missing out on the golden opportunity they have at their fingertips. Huge repositories of unstructured data are a source of rich sentiment that smart organisations see as gold, and full of opportunity.
This article asks the question; are you giving enough attention to this gold mine?
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By Kerry Topp